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Award in Cross Media Marketing

Moving beyond media monitoring, this module shows students media data can be used to provide insights into markets and consumers’ perceptions.

MQF/EQF Level: 7 ECTS: 4 Credits
  • Director’s Introduction
    03:27
    Orientation
    10:52
    Understanding Podcasts
    01:46

Moving beyond media monitoring, this module shows students media data can be used to provide insights into markets and consumers’ perceptions. Students will have the opportunity to assess media data, and discern how to analyse and present the data and plan detailed, targeted marketing approaches based on these insights. Students will also be able to identify & critically assess the different media channels in use for marketing (both offline & online media) along with their respective strengths, weaknesses, limitations & current trends on both global and regional levels.


Programme Outcomes

  • This module prepares students to understand and apply appropriate channels in an integrated marketing mix according to the needs of the organisation and product.
  • Indeed, this module provides students with skills of marketing media monitoring / analysis including the creation of reports and common media metrics of the various channels in marketing.

  • MQF/EQF Level 6 qualification. However, students’ circumstances and experiences may also be considered during the application process—five years of relevant working experience in the industry of specialization.
  • Proof of B2 level of English should be provided by the students upon application – IELTS level/grade 6 or the student’s country equivalent.
  • A Bachelor’s degree or graduate degree in humanities, sciences, human resources, organisational behaviour, business, administration, management, communication, journalism, psychology, arts or a related field.
  • Minimum 180 ECTS at MQF/EQF Level 6 previously acquired at a Higher Education institution.
  • Outstanding written and oral communication skills.
  • A minimum of one year of work experience in a business environment will be considered as an asset.

Course Syllabus Podcast

Gain a Comprehensive Understanding of the Course Syllabus with Our Informative Podcast.

Not Disclosed

  • Multiple choice assessment (1 question and answer, 1 hour) 10%
  • Assignment 90% (1500 words) directly on site, with upload of documents as an option too
  • E-portfolio (minimum 5 entries)

Trailer Thumbnail

What’s included

  • Duration: 6 Months
  • Lectures: N/D
  • Learning: 100+ Hours
  • Certificates