Award in International Marketing
The International Marketing module provides students with an in-depth understanding of the global marketplace, international marketing strategies and their applications.
MQF/EQF Level: 7
ECTS: 8 Credits
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OrientationDirector’s Introduction03:27Orientation10:52Understanding Podcasts01:46
The International Marketing module provides students with an in-depth understanding of the global marketplace, international marketing strategies and their applications. The module explores the complexities of global marketing and aims to develop students’ skills in creating and executing effective marketing plans in diverse international markets.
Programme Outcomes
- Provide consultation advice on the nature of international marketing and its key components and limitations in relation to a client’s business
- Spearhead the creation of international marketing content in line with client requirements
- Manage international campaign feedback and provide summary reports which include campaign results analysis
- Proficiently lead cross-functional teams and manage projects in international marketing, working efficiently with colleagues from different cultural and professional backgrounds
- Bachelor's degree or graduate degree in a business, humanities, finances or sciences, or a related (eg: commerce, psychology, social policy, marketing etc) field - Minimum 180 ECTS at MQF Level 6 previously acquired at a Higher Education institution
- A minimum of one year of work experience in a business environment will be considered as an asset
- Proof of B2 level of English – IELTS level/grade 6 or the student’s country equivalent
- Outstanding written and oral communication skills
Course Syllabus Podcast
Gain a Comprehensive Understanding of the Course Syllabus with Our Informative Podcast.
Not Disclosed
- Individual assignment of 3500 100% (directly on site)
- E-portfolio (min 10 entries)
What’s included
- Duration: 6 Months
- Lectures: N/D
- Learning: 200+ Hours
- Certificates